Under current state law, sales taxes in Pasadena can only be increased another three quarter percent (0.75%) before it reaches the state-imposed limit. Los Angeles County has already imposed 5 sales tax increases on Pasadena which annually generate $63 million. The County keeps 83% of that sales tax revenue for its own projects. It's very likely Los Angeles County will act in the near future to raise sales taxes again. If we do nothing and wait for Los Angeles County to impose this sales tax increase, history indicates Pasadena won't get much of it. However, if we make the first move and vote YES on Measure I to impose this final amount of sales tax ourselves before Los Angeles County can do it, the City of Pasadena keeps 100% of the revenue for local use.
Measure I Video